Picture the welcome to Glasgow

Thursday 7 March 2013

Winning photographs of Glasgow were unveiled at Glasgow Airport this week.

The twenty amateur photographers took up a challenge from Glasgow Doors Open Day last year to produce images of the city’s landmark buildings. The competition winners were: 1^st – Surjit Paul for his ‘Geometric Impression’ of the Riverside Museum. 2^Nd – Bobby Borland’s ‘Take a Seat’ at Glasgow University. 3^Rd – Chris Bonnington for an interior shot of Glasgow City Chambers. 4^Th – Bill Crookston for an ‘Unusual view of the front of the Sir Norman Foster & Partners’ Clyde Auditorium.’  Some of them are pictured at the unveiling (above) at Glasgow Airport.

Run in conjunction with the Creative Mackintosh Festival, the competition attracted 150 entries from members of the public. The final 20 photographs will now highlight Glasgow for visitors arriving at the airport.

Said Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau: ‘These wonderful images capture the breadth and wonder of our city’s architecture. They offer a fitting welcome to Scotland’s most stylish city and greatly complement the friendly welcome, for which we are world-renowned. When visitors step off the plane and witness this photography display, they will instantly know they have arrived somewhere special.’

Steven Marshall, Marketing Manager at Glasgow Airport said: ‘We are very pleased to have such high quality images showcasing the city’s leading attractions to welcome international visitors and those returning home.’

Glasgow Building Preservation Trust, which runs Doors Open Day and Glasgow Mackintosh Group which promotes the work of architect Charles Rennie Mackintosh will continue to collaborate to promote the city. Glasgow’s Doors Open Day will take place on 21 and 22 September this year.

All the photographs can be seen on Facebook: https://www.facebook.com/media/set/?set=a.294938167278305.56740.238112722960850&type=3

 

Good tweets win gold

A social media marketing campaign has had a good result for Buchanan Galleries and the Glasgow based design agency, Good Creative. The Galleries were named as one of the most effective brands in the UK and the design company received a bronze award in the Design Business Association’s annual awards for that work. By using Twitter, Good got the Galleries’ message across to the young, mobile, urban shopper.

Good also won gold in the internal communications category for safety work for client Scottish Power and more gold for a new brand identity created for Argyll based Fyne Ales. This clutch of accolades puts Good at third in the Association’s league table. It is the only Association member to win three consecutive gold awards.

“ With 70% of our business now coming from outside of Scotland, it makes sense to be closer to our customers,” said Keith Forbes, who is  now looking for a working base  in London. He set up Good Creative eight years ago with co-director Chris Lumsden.

Sam Stewart, Buchanan Galleries’ marketing manager, said: “Embracing the effective use of social media has changed perceptions for the better. More than that, it’s created efficiencies with my overall marketing budget which allow me to maximise my spend elsewhere.”