A social media marketing campaign has had a good result for Buchanan Galleries and the Glasgow based design agency, Good Creative. The Galleries were named as one of the most effective brands in the UK and the design company received a bronze award in the Design Business Association’s annual awards for that work. By using Twitter, Good got the Galleries’ message across to the young, mobile, urban shopper.
Good also won gold in the internal communications category for safety work for client Scottish Power and more gold for a new brand identity created for Argyll based Fyne Ales. This clutch of accolades puts Good at third in the Association’s league table. It is the only Association member to win three consecutive gold awards.
“ With 70% of our business now coming from outside of Scotland, it makes sense to be closer to our customers,” said Keith Forbes, who is now looking for a working base in London. He set up Good Creative eight years ago with co-director Chris Lumsden.
Sam Stewart, Buchanan Galleries’ marketing manager, said: “Embracing the effective use of social media has changed perceptions for the better. More than that, it’s created efficiencies with my overall marketing budget which allow me to maximise my spend elsewhere.”