by Lynsay Keough
This weekend 250 key delegates from the UK’s events and live marketing industry will arrive for Summer Eventia 2010, which takes place at the SECC from 4-6 July. This will be the first time that Glasgow will host this influential conference that will coincide with Eventia’s fifth anniversary. This summer’s Eventia will provide a mix of educational, networking and social activities designed to inspire, inform and entertain event professionals at every level.
Eventia is recognised as the official trade body of the events and live marketing industry providing leadership and representation on important issues to Government, regulators and the corporate community. Max Saxby, Chair of Eventia will introduce Councillor Gordon Matheson, Leader of Glasgow City Council and new Chair of Glasgow City Marketing Bureau to the conference delegates at the opening session on Monday 5 July.
Councillor Matheson will then officially welcome the delegates to Glasgow and describe the city’s event and conference credentials; its cultural treasures, renowned shopping and ease of access.
Said Councillor Matheson, who is the new Chair of Glasgow City Marketing Bureau ‘ I am delighted to have the opportunity to address the board and delegates of Eventia.
‘This will be a valuable opportunity for me to highlight Glasgow’s event credentials and unique selling points to this audience of highly influential decision makers.
‘The fantastic line up of global experts and speakers at this year’s conference is testament both to the reputation of Eventia within the events and live marketing industry and to Glasgow as a first class meetings destination.’
Scott Taylor, Chief Executive – Glasgow City Marketing Bureau will co-chair a session on destination marketing with Leigh Jagger, CEO of Banks Sadler.
Keynote Speakers include:
· Dr Dominic Swords, an expert in economic intelligence, formerly for the Bank of England, and a leading business economist at the Henley Business School will map out the current economic landscape and make predictions relevant to business development.
· Claire Smith, Vice President Sales and Marketing from the Vancouver Convention Centre who will present: The View from Vancouver: What London 2012 and Glasgow 2014 can learn from the Vancouver Experience.
· Google UK’s Andrew Barke will discuss the rise in video marketing and the use of YouTube to amplify brand and increase the life-span of event activity.
In addition, the former editor of The Herald newspaper Charles McGee, will interview Dr Dominic Swords, former politician John Greenway and Dr Lesley Sawers, Chief Executive – Scottish Council for Development and Industry on what the new political climate means for business and how will economic recovery be affected.
As well as attending the conference at the SECC, Eventia delegates will also attend a Gala Dinner at the Old Fruitmarket which is being sponsored by Glasgow City Marketing Bureau.
For further information on Summer Eventia- go to: www.eventia.org.uk
Councillor Gordon Matheson, Leader of Glasgow City Council, has been appointed Chairman of Glasgow City Marketing Bureau (GCMB) with Bailie Hanzala Malik supporting him as Vice-Chair.
Councillor Matheson is a graduate of both Glasgow and Strathclyde Universities. He is a chartered member of the Institute of Personnel and Development and a Fellow of the Royal Society of Arts. First elected to Glasgow City Council in 1999, he is a Councillor in Ward 10 (Anderston/City).
Previously, Councillor Matheson had been City Treasurer and Executive Member for Education and had served as a board member of a variety of organisations including the Royal Scottish National Orchestra and the Court of the University of Strathclyde.
Commenting on his appointment, Councillor Matheson, said: ‘I am delighted to be taking up the position as Chair of Glasgow City Marketing Bureau.
‘The economy remains at the heart of this administration’s strategy and the dynamic activity undertaken by GCMB in securing major events and conferences for the city helps support Glasgow’s tourism industry, which employs more than 30,000 people.
‘GCMB is known for punching well above its weight and it is vital that it continues to have the necessary support to continue this work.’
Bailie Malik is a Councillor in Ward 11 (Hillhead) and has been a Glasgow City Councillor for 15 years.
He has a BSc in computing with business administration and has served as Chair of Life Long Learning; Senior Vice Convener of Education; Convener of Development and Regeneration Services and was until recently Executive Member of International Affairs.
Bailie Malik, said: ‘As Vice-Chair of Glasgow City Marketing Bureau, I relish the opportunity to help drive leisure and business tourism into Glasgow and feel sure that my experience gained in international affairs will be useful in this regard.’
By Lynsay Keough, photographs by Stuart Maxwell
Councillor Gordon Matheson was joined by dancers from the Bollywood style dance group, Nutkhut, to launch the programme for this year’s Merchant City Festival. Nutkhut will perform a Scottish premiere at the Festival, having entertained Her Majesty the Queen at Buckingham Palace and danced for thousands at Trafalgar Square. The programme this year moves to an earlier than usual timeslot 22 – 25 July. It offers a diverse array of theatre, music, food, outdoor performance, visual arts, dance and fashion across a wide range of venues, with many of the events free. The Briggait will also be re-launched as a venue this year, with some contemporary circus theatre adventure. The Arches are set to stage SURGE – the first festival developed by Glasgow-based theatre group, CONFLUX. SURGE incorporates physical theatre, street arts and circus acts; its outdoor performances taking place via SURGE at the Merchant City Festival and indoor through SURGE at Home with The Arches as venue.
Councillor Matheson, Leader of Glasgow City Council and chair of the Merchant City Festival hopes that the change in time slot will make the best of the Glasgow summer, with the increasing amount of street art in the programme. Fingers crossed!
For more details on the Festival check the new website: www.merchantcityfestival.com
caption: Councillor Matheson looks on as dancers entertain.