A social media marketing campaign has had a good result for Buchanan Galleries and the Glasgow based design agency, Good Creative. The Galleries were named as one of the most effective brands in the UK and the design company received a bronze award in the Design Business Association’s annual awards for that work. By using Twitter, Good got the Galleries’ message across to the young, mobile, urban shopper.
Good also won gold in the internal communications category for safety work for client Scottish Power and more gold for a new brand identity created for Argyll based Fyne Ales. This clutch of accolades puts Good at third in the Association’s league table. It is the only Association member to win three consecutive gold awards.
“ With 70% of our business now coming from outside of Scotland, it makes sense to be closer to our customers,” said Keith Forbes, who is now looking for a working base in London. He set up Good Creative eight years ago with co-director Chris Lumsden.
Sam Stewart, Buchanan Galleries’ marketing manager, said: “Embracing the effective use of social media has changed perceptions for the better. More than that, it’s created efficiencies with my overall marketing budget which allow me to maximise my spend elsewhere.”
Elite Model Look is looking for new faces for the world’s top catwalks. The London based agency will be in Glasgow on Saturday 10 April in the Buchanan Galleries accompanied by their latest acquisition – Food Doctor Ian Marber who is their official nutritionist. He will guide the winner – and other Elite Model Look models – on how to eat healthily and stay beautiful.
Entrants need to be between 14 and 20 years old at June 30, 2010 and they must be at least 172cm tall (5′ 8”). To apply for the contest in Glasgow, visit: www.elitemodellook.co.uk and keep up to date with the latest contest news on Facebook, MySpace and Twitter – visit them all via www.elitelondon.blogspot.com